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“Promise
to Deliver”
Our 2008 – 2009 National Theme
is “Promise to Deliver”. Since it was announced, I have received
several inquiries. Some questions
were very interesting while others were a little amusing. However in general you all basically
asked for an interpretation and/or what exactly is the promise that we need
to deliver on. After consulting with
ABWA National here is the intent of the theme.
The American Business Women’s Association is
driven by its Mission Statement:
“The mission of the American Business
Women’s Association is to bring
together
business women of diverse occupations and to provide
opportunities
for them to help themselves and others grow personally
and
professionally through leadership, education, networking support
and national recognition.”
It should be the directional and/or guiding force
in every aspect of the Association.
The success of the ABWA brand and experience solely depends upon how
we deliver on the mission. Every
time we quote or refer to that Statement we are promising several things to
existing and potential members. We
must ensure that our respective leagues are diverse and that all members
are aware and take advantage of the many opportunities that this
Association offers. Encouragement
through leadership, education and networking support will definitely help
them to grow personally and professionally as well as receive recognition
for their efforts. When our guiding or directional tool is the Mission
Statement, we will find benefits and value in our membership.
Now that you know the intent of the theme, there
is one other factor that you must consider.
What is the practical application of the theme? Employ “best practices’ within your
leagues. Send your members to
District and National Conferences.
Be aware and take advantage of ABWA opportunities. Accept the responsibilities of
leadership within the Association.
Finally, you must model the way for your ABWA sisters.
Adherence
to the theme will help our leagues with recruitment, retention and
revitalization. Concurrently our
Association will flourish and grow.
Therefore, we must embrace and employ our 2008-2009 National Theme
and “Promise to Deliver” on the
ABWA Mission.
JoAnn Osby
2007-08 ABWA District VI Vice President
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